R 272030Z MAY 10

ALCOAST 277/10
COMDTNOTE 5780
SUBJ: SENIOR LEADERSHIP COMMUNICATIONS
1. THE PURPOSE OF THIS MESSAGE IS TO SHARE WITH YOU MY PLAN FOR
HOWTHE COAST GUARDS SENIOR LEADERSHIP WILL COMMUNICATE WITH YOU.
IMPORTANT ADMINISTRATIVE, CAREER, POLICY AND OTHER INFORMATION WILLBE
TRANSMITTED USING THE MOST EFFECTIVE COMBINATION OF THE
FOLLOWINGMETHODS:
    A. ALCOAST MESSAGE - FORMAL ANNOUNCEMENT OF SIGNIFICANT
INFORMATION. ALCOASTS THAT RELATE DIRECTLY TO MY VISION WILL BE
IDENTIFIED BY THE TERM SHIPMATES AND CONTAIN THEIR SEQUENTIAL NUMBER
IN THE SUBJECT LINE.
    B. ALL HANDS E-MAIL - INFORMAL TRANSMISSION OF SIGNIFICANT AND
OTHER IMPORTANT INFORMATION.
    C. INSIDE THE COAST GUARD BLOG (LOCATED ON THE CG PORTAL HOME
PAGE) - SERVICE WIDE DISCUSSION FORUM.
    D. COAST GUARD COMPASS BLOG (EXTERNAL: LOCATED ATWWW.USCG.MIL) -
PRIMARY LOCATION FOR PUBLIC BLOGGING.
    E. SENIOR LEADERSHIP WEB PAGE (EXTERNAL: LOCATED ATWWW.USCG.MIL/
SENIORLEADERSHIP) - PRIMARY LOCATION FOR POSTING SPEECHES, MESSAGES,
VIDEOS, AND PHOTOS, AS WELL AS LINKING TO OTHER IMPORTANT SITES
AROUND THE SERVICE.
    F. SENIOR LEADERSHIP CG PORTAL PAGE (INTERNAL: LOCATED ON CG
PORTAL VIA THE SENIOR LEADERSHIP LINK) - PRIMARY LOCATION FOR POSTING
COAST GUARD FRONT OFFICE INFORMATION.
    G. THE CG PORTAL HOME PAGE - WILL BE USED TO HIGHLIGHT
INFORMATION AND LINK TO THE OTHER LOCATIONS OUTLINED ABOVE.
    H. ALL HANDS VISITS - WILL CONDUCT AS OFTEN AS POSSIBLE TO SPEAK
AND LISTEN DIRECTLY WITH YOU.
2.  AS YOU KNOW, THE WAY WE COMMUNICATE CONTINUES TO RAPIDLY EVOLVE,
IN PARTICULAR, THE USE OF SOCIAL MEDIA SUCH AS BLOGGING,
MICRO-BLOGGING, NETWORKING, AND WEB PAGES, ETC. MY COMMAND TEAM WILL
EMBRACE THE USE OF SOCIAL MEDIA. OUR PLAN IS TO TAKE A CENTRALIZED,
FOCUSED APPROACH TO SOCIAL MEDIA USING THE METHODS OUTLINED ABOVE.
THE ICOMMANDANT AND ALL HANDS BLOGS, AS WELL AS THE COMMANDANTS
FACEBOOK FAN PAGE WILL BE RETIRED. HOWEVER, THE BLOG CONTENT WILL
STILL BE AVAILABLE ON BLOGGER.COM FOR ANYONE INTERESTED IN VIEWING.
WE WILL CONTINUE TO ADAPT AND MAKE EFFECTIVE USE OF SOCIAL MEDIA AS
IT EVOLVES.
3. I REQUEST THE SUPPORT OF COMMANDING OFFICERS, OFFICERS IN CHARGE,
EXECUTIVE OFFICERS, EXECUTIVE PETTY OFFICERS, GOLD BADGE NETWORK, THE
CHIEFS MESS, AUXILIARY AND OTHER LEADERS ACROSS OUR SERVICE IN
LOCALIZING THE EFFORTS OUTLINED ABOVE.
4.  MY POC IS CDR GLYNN SMITH AT GLYNN.C.SMITH(AT)USCG.MIL OR
(202)372-4528.
5. RELEASED BY ADM BOB PAPP, COMMANDANT.
6. INTERNET RELEASE AUTHORIZED.