R 281559Z MAR 12 ALCOAST 148/12 COMDTNOTE 5760 SUBJ: COAST GUARD MUTUAL ASSISTANCE (CGMA) CAMPAIGN 1. THE 2012 COAST GUARD MUTUAL ASSISTANCE (CGMA) FUNDRAISING CAMPAIGN WILL RUN THROUGHOUT APRIL 2012. 2. THE THEME OF THIS YEARS CAMPAIGN IS (QUOTE) WITHIN REACH (UNQUOTE). IT HIGHLIGHTS THE FACT THAT EMERGENCY FINANCIAL HELP IS WELL WITHIN REACH OF THOSE WHO NEED IT AND THAT CGMA PROVIDES A READY AND TRUSTWORTHY WAY TO EXTEND A HELPING HAND TO FELLOW SHIPMATES. 3. I URGE ALL MEMBERS OF THE COAST GUARD FAMILY TO CONTRIBUTE TO CGMA. WE HAVE BEEN ABLE TO CARE FOR OUR SHIPMATES IN TIMES OF NEED THROUGH YOUR GENEROUS SUPPORT OVER THE YEARS, LAST YEAR, MORE THAN 6,000 LOANS AND GRANTS PROVIDED OVER 4.6 MILLION DOLLARS IN INTEREST-FREE ASSISTANCE. CGMA HAS BEEN SERVING COAST GUARD MEN AND WOMEN IN THIS CAPACITY SINCE 1924. 4. CGMA RECEIVES NO FEDERAL FUNDS AND DOES NOT SOLICIT OUTSIDE THE COAST GUARD COMMUNITY, DEPENDING SOLELY ON OUR OWN GENEROSITY AND DESIRE TO HELP OUR FELLOW SHIPMATES. WITHOUT THE ONGOING INFUSION OF CAMPAIGN CONTRIBUTIONS, CGMA WOULD NOT BE ABLE TO KEEP UP WITH THE DEMAND FOR THIS CRITICAL SERVICE. 5. DURING THE CAMPAIGN, UNIT CGMA KEY WORKERS WILL CONTACT ACTIVE DUTY AND CIVILIAN EMPLOYEES. SELECTED RESERVE, RETIRED MILITARY AND COAST GUARD AUXILIARY MEMBERS WILL BE CONTACTED SEPARATELY BY DIRECT MAIL. 6. TO LEARN MORE ABOUT EMERGENCY FINANCIAL AID AND EDUCATION PROGRAMS AVAILABLE TO CGMA CLIENTS, GO TO WWW.CGMAHQ.ORG. 7. ADM BOB PAPP, COMMANDANT, SENDS. 8. INTERNET RELEASE AUTHORIZED.