R 121440Z MAR 13 ALCOAST 110/13 COMDTNOTE 5340 SUBJ: COAST GUARD MUTUAL ASSISTANCE (CGMA) FUNDRAISING CAMPAIGN 1. The 2013 CGMA fundraising campaign runs 1 to 30 April 2013. The theme this year is Supporting the People, Supporting the Mission, highlighting the fact that for well over 85 years, CGMA has been there to assist the people who execute Coast Guard missions and the family members who support them. CGMA provides a ready and trustworthy way to extend a helping hand to fellow shipmates. Last year, CGMA provided over 5,900 interest-free loans and grants, totaling more than 4.27 million dollars. 2. I encourage the broadest support for this years campaign. This years campaign has two important goals: to raise much needed funds and remind all hands that CGMA is there to help. As a donor-supported, non-profit organization, CGMA receives no federal funds and does not solicit outside the Coast Guard community. It must rely on our own generosity and desire to help fellow shipmates and co-workers. Your support ensures CGMA can continue to assist members through a wide range of programs and services, and financially when needed. 3. As this years campaign gets underway, unit key workers will be tasked to personally contact each active duty military member and civilian employee. Selected reserve members, retired military members, and members of the Coast Guard Auxiliary will be contacted separately through direct mail. 4. CGMA is there to help us look after our own. With your support, CGMA will remain a strong, reliable, and accessible resource for our Coast Guard families. 5. For more information about CGMA, see your campaign key worker, contact a local CGMA representative, or visit www.cgmahq.org. 6. RADM D. A. Neptun, Assistant Commandant for Human Resources, sends. 7. Internet Release Authorized.