R 112142Z FEB 11

ALCOAST 049/11
COMDTNOTE 5000
SUBJ: SHIPMATES 9 - COMMANDANTS DIRECTION 2011
1.  SHIPMATES, I AM PLEASED TO RELEASE MY COMMANDANTS DIRECTION 2011,
WHICH SETS THE COURSE FOR OUR SERVICE THROUGH 2014 AND BEYOND.  IN MY
STATE OF THE COAST GUARD ADDRESS, I QUOTED THE LEGENDARY FOOTBALL
COACH VINCE LOMBARDI WHO SAID, "WE ARE GOING TO RELENTLESSLY CHASE
PERFECTION, KNOWING FULL WELL WE WILL NOT CATCH IT. BUT WE ARE GOING
TO RELENTLESSLY CHASE IT, BECAUSE IN THE PROCESS WE WILL CATCH
EXCELLENCE."  MY DIRECTION IS OUR PLAYBOOK FOR CATCHING EXCELLENCE.
SO I NEED YOU TO LINK TO IT, READ IT, AND LEARN IT:
HTTP://WWW.USCG.MIL/SENIORLEADERSHIP/DOCS/CCGS-DIRECTION-2011.PDF
(CHANGE TO LOWERCASE AND PASTE INTO YOUR WEB BROWSER.)
2.  MY DIRECTION BEGINS WITH OUR HERITAGE, OUR VALUE AND ROLE, OUR
FUTURE OPERATING ENVIRONMENT, AND OUR GREATEST STRENGTH, YOU OUR
PEOPLE.  THIS IS WHO WE ARE, THIS WHAT WE DO.  IT IS FOLLOWED BY MY
PRIORITIES AND OBJECTIVES, WHICH ARE DERIVED FROM MY FOUR GUIDING
PRINCIPLES.  TO ENSURE WE REMAIN ALWAYS READY, WE WILL SUSTAIN
MISSION EXCELLENCE, RECAPITALIZE AND BUILD CAPACITY, ENHANCE CRISIS
RESPONSE AND MANAGEMENT, AND PREPARE FOR THE FUTURE.
3.  EACH OF YOU - ACTIVE DUTY, RESERVE, CIVILIAN AND AUXILIARY - IN
BOTH MISSION EXECUTION AND MISSION SUPPORT, DELIVER EXTRAORDINARY
SERVICE ON A DAILY BASIS.  OUR NATION IS SAFER AND MORE SECURE
BECAUSE OF YOUR ACTIONS.  I AM PROUD TO BE YOUR COMMANDANT.  SEMPER
PARATUS.
4.  ADM BOB PAPP, COMMANDANT, SENDS.
5.  INTERNET RELEASE AUTHORIZED.