R 021829Z MAR 10 

ALCOAST 101/10
COMDTNOTE 5728
SUBJ: UPDATES TO COAST GUARD NEWSBREAK AND BLOGSUM DISTRIBUTION
A. PUBLIC AFFAIRS MANUAL, COMDTINST 5728.2(SERIES)
1. THE DISTRIBUTION OF THE COAST GUARD PUBLIC AFFAIRS NEWSCLIP AND
BLOG REPORTS ARE A VALUED SERVICE TO INTERNAL STAKEHOLDERS, ADDING
TO THEIR SITUATIONAL AWARENESS BY PROVIDING A DAILY SNAPSHOT OF
MEDIA REPORTING AND COMMENTARY ON COAST GUARD AND RELATED ISSUES.
2. AS THE COAST GUARD CONTINUES TO MODERNIZE, THE PUBLIC AFFAIRS
PROGRAM WILL CONTINUE TO SERVE THE INFORMATION NEEDS OF OUR
CUSTOMERS WHILE AT THE SAME TIME IMPROVING EFFICIENCY AND PRODUCT
QUALITY. THE NEWSCLIP AND BLOGSUM REPORTS WILL NOW BE CENTRALIZED
BY THE LANTAREA PUBLIC AFFAIRS WATCH, WHICH MAINTAINS GLOBAL
SITUATIONAL AWARENESS OF THE CONDITION OF THE INFORMATION
ENVIRONMENT FOR THE COAST GUARD ON A 7/24/365 BASIS. THE SUMMARY
WILL FEATURE SEVERAL IMPROVEMENTS OVER OUR CURRENT PRODUCTS,
SPECIFICALLY:
 A. THE PREVIOUSLY SEPARATE NEWSBREAK AND BLOGSUM WILL BE MERGED
INTO A SINGLE DOCUMENT CALLED THE U.S. COAST GUARD NEWS CLIPS AND
BLOG REPORT.
 B. THE NEW SUMMARY WILL HAVE A NEW LOOK AND FEEL TO INCLUDE A
QUICK NEWS BRIEF SECTION, FOLLOWED BY FULL TEXT OF THE ARTICLES
WITH LINKS TO THEIR ORIGINATING SOURCE.
 C. THE U.S. COAST GUARD NEWSCLIPS AND BLOG REPORT WILL BE ISSUED
TWICE DAILY, ALLOWING FOR MORE TIMELY SHARING OF NEWS AND
INFORMATION FOR USE BY OPERATIONAL COMMANDS.
3. DISTRICT PUBLIC AFFAIRS OFFICES OR PUBLIC AFFAIRS DETACHMENTS
CURRENTLY PROVIDING DAILY NEWSCLIPPING SERVICES ARE STRONGLY
ENCOURAGED TO TAKE ADVANTAGE OF THE SERVICE PROVIDED THROUGH THE
U.S. COAST GUARD NEWS CLIPS AND BLOG REPORT.
4. COMDT (CG-0922) RECOGNIZES THE VALUE OF LOCALLY FOCUSED CLIP
PACKAGES. HOWEVER, PUBLIC AFFAIRS OFFICERS SHOULD EXAMINE THE
WORKLOAD ASSOCIATED WITH LOCAL CLIPS COMPILATION AND WEIGH THOSE
REQUIREMENTS AGAINST COMPETING DEMANDS IN LIGHT OF THE AVAILABILITY
OF A COMPREHENSIVE, TWICE DAILY SUMMARY, AS WELL AS READILY
AVAILABLE, FREE NEWS ALERTS AND RSS FEEDS.
5. EVEN AS SUBSCRIBERS ANTICIPATE THE ARRIVAL OF THE UPDATED
FORMAT, THE PUBLIC AFFAIRS PROGRAM CONTINUES TO INTEGRATE NEW
TECHNOLOGIES AND CAPABILITIES THAT MAY FURTHER CHANGE THE
PRODUCT,MAKING IT MORE COMPREHENSIVE, INTERACTIVE AND AUTOMATED.
6. COMDT (CG-09221) POC IS PAC DAN TREMPER AT 202.372.4613 OR
DANIEL.L.TREMPER(AT)USCG.MIL
7. RDML KARL L. SCHULTZ, DIRECTOR OF GOVERNMENTAL AND PUBLIC
AFFAIRS, SENDS.
8. INTERNET RELEASE AUTHORIZED.